Details

Analysis of the website www.dell.com


Analysis of the website www.dell.com

Corporate Web Communication
1. Auflage

von: Christian Baumann

16,99 €

Verlag: Grin Verlag
Format: EPUB, PDF
Veröffentl.: 20.08.2009
ISBN/EAN: 9783640405978
Sprache: englisch
Anzahl Seiten: 36

Dieses eBook erhalten Sie ohne Kopierschutz.

Beschreibungen

Seminar paper from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,2, , language: English, abstract: 1. Introduction
In 1984, Michael Dell, a student from the University of Texas has found his own
company selling computers build together from stock parts. With the philosophy of
offering customers customized PC’s and selling these directly to them Dell’s company
became the biggest PC seller in the United States in 2000.1 Since in 1996 Dell started
to market his business predominantly over the internet. With this paper the author
wants to analysis the main company homepage, www.dell.com, from an effectiveness
perspective. On the following pages the reader will receive information about the
business objective, Dell’s business models, the audience profile, the web evaluation
and a competitor analysis. At the end the findings will be summed up in an overall
assessment and a conclusion with a recommendation will be given.

[...]

Diese Produkte könnten Sie auch interessieren:

It's Not About the Technology
It's Not About the Technology
von: Raj Karamchedu
PDF ebook
96,29 €
A Twenty-First Century Guide to Aldersonian Marketing Thought
A Twenty-First Century Guide to Aldersonian Marketing Thought
von: Ben Wooliscroft, Robert D. Tamilia, Stanley J. Shapiro
PDF ebook
149,79 €
Database Marketing
Database Marketing
von: Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin
PDF ebook
74,85 €