Details

Big Ideas


Big Ideas

The Essential Guide to the Latest Thinking

von: James Harkin

2,99 €

Verlag: Atlantic Books
Format: EPUB
Veröffentl.: 01.06.2012
ISBN/EAN: 9781848872646
Sprache: englisch
Anzahl Seiten: 176

Dieses eBook enthält ein Wasserzeichen.

Beschreibungen

A witty and indispensable guide to modern-day buzzwords.

Big Ideas explains where concepts like 'the long tail', 'urban tribes' and 'soft power' came from, what they mean, and what their critics say about them.
It includes explanations of key terms such as:
Maturialism: the name given to the new trend among middle-aged people of spending their money on expensive 'youth' gadgets and services, and the new habit among advertisers of targeting the mid-life market, repositioning their brands as accessories to the distinctive joys of mid-life.
The Tipping Point: the controversial idea that the best way to understand everything from changing fashions to the rise of teenage smoking is to imagine people as viruses and social phenomena as contagious epidemics.
Social Jet Lag: an ailment suffered by up to half the population, social jet lag is said to arise when our body clocks falls out of synch with the demands of our environments, thus putting us at risk of chronic fatigue and an increased susceptibility to disease.
James Harkin is director of talks at the ICA. He is a former consultant forecaster at the Social Issues Research Centre. Between 1996 and 1999 he taught politics at Oxford University, where he researched ideas of risk within contemporary society. He now consults widely as a forecaster of social trends and writes for the
Guardian and the
Financial Times.

Diese Produkte könnten Sie auch interessieren:

Auftritt der Schatten
Auftritt der Schatten
von: Josephine Fenger
PDF ebook
23,20 €
Dialogue as a Means of Collective Communication
Dialogue as a Means of Collective Communication
von: Bela H. Banathy, Patrick M. Jenlink
PDF ebook
96,29 €
Malaria
Malaria
von: Krishna R. Dronamraju, Paolo Arese
PDF ebook
96,29 €