Details

Doing Business in Guatemala

Challenges and Opportunities

von: John E. Spillan, Marleen Campbell Lopez
96,29 €
Verlag:	Palgrave Macmillan
Format:	PDF
Veröffentl.:	13.05.2021
ISBN/EAN:	9783030643041
Sprache:	englisch

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Als Gutschein

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Beschreibungen

<div><div>1 Introduction </div><div>2 Economic Environment</div><div>3 Political and Legal Environment</div><div>4 Cultural and Socioeconomic Environment</div><div>5 Establishing a Business in Guatemala6 Marketing in Guatemala</div><div>6 Marketing in Guatemala</div><div>7 Conclusions and Future Trends</div></div>

Autorenportrait

<div>John E. Spillan is Professor of Management and Director of International Affairs in the School of Business at the University of North Carolina at Pembroke, USA. His research interests are in the areas of international business, management, and teaching pedagogy. He is the author of  50 academic articles and seven books.</div><div><br></div><div>Marleen Campbell Lopez is Director of International Business Programs at the Universidad del Istmo, Guatemala. She has more than 15 years of experience in international strategy planning for brands in the Latin American region.</div>

Back cover copy

With its unique mix of theory, historical discussion, case studies, and contemporary analysis, this book provides a complete and detailed comprehension of the business environment in Central America, with a focus specifically on Guatemala. Identifying the key drivers of Central America economic growth and development, it outlines what must be done to take advantage of the opportunities as Guatemala moves into the future. <div><br></div><div>This book will serve as a valuable resource for IB scholars and students seeking to learn more about the changing focus and interests of Central America, and the implications and opportunities this poses for global business interests.</div><div><br></div><div><div><b>John E. Spillan</b> is Professor of Management and Director of International Affairs in the School of Business at the University of North Carolina at Pembroke, USA. His research interests are in the areas of international business, management, and teaching pedagogy. He is the author of 50 academic articles and seven books.</div><div><br></div><div><b>Marleen Campbell Lopez</b> is Director of International Business Programs at the Universidad del Istmo, Guatemala. She has more than 15 years of experience in international strategy planning for brands in the Latin American region.</div></div>

Sonderbeitrag

<p>Provides a solid grounding on the historical, economic, social and political impacts of trade and business in Central America countries and specifically Guatemala</p><p>Explores how the regional economics and business development between and among Central America and other countries is affecting commerce in Guatemala</p><p>Discusses the future business development prospects in Guatemala</p>