Details

Goliath's Revenge


Goliath's Revenge

How Established Companies Turn the Tables on Digital Disruptors
1. Aufl.

von: Todd Hewlin, Scott A. Snyder

18,99 €

Verlag: Wiley
Format: EPUB
Veröffentl.: 04.01.2019
ISBN/EAN: 9781119541912
Sprache: englisch
Anzahl Seiten: 288

DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.

Beschreibungen

<p><b>Harness your company’s incumbent advantages to win the digital disruption game</b></p> <p><i>Goliath’s Revenge </i>is the practical guide for how executives and aspiring leaders of established companies can run the Silicon Valley playbook for themselves and capitalize on digital disruption. Technologies like artificial intelligence, robotics, internet of things, blockchain, and immersive experiences are changing the basis of competition in every industry. New competitors are emerging while traditional ones are falling behind.</p> <p>Periods of intense change provide remarkable opportunities. <i>Goliath’s Revenge </i>delivers an insider’s view of how industry leaders like General Motors, NASA, The Weather Channel, Hitachi, Mastercard, Proctor & Gamble, Penn Medicine, Discovery, and Cisco are accelerating innovation, building new skills, and disrupting themselves to come out stronger in this post-digital age. Learn how to leverage your company’s scale, reach, data, and expertise to launch breakthrough offerings that fend off attackers and secure your position as a future industry leader.</p> <p>Using real success cases and recommendations, this invaluable resource shows how to realign your business model, reset your talent development priorities, and retake market share lost to digital-ready competitors. Drawing from extensive experience in digital transformation, leadership development, and strategic planning, the authors show how established companies can switch from defense to offense to thrive in this new digital environment.</p> <ul> <li>Learn the six new rules that separate winners from losers in the age of digital disruption</li> <li>Prioritize your innovation investments to rebuild your competitive moat</li> <li>Employ smart cannibalization to defend your core business</li> <li>Deliver step-change customer outcomes to grow into adjacent markets</li> <li>Reframe your purpose and make talent the centerpiece of your digital innovation strategy</li> </ul> <p><i>Goliath’s Revenge </i>is a must-read for business leaders and innovators in small, mid-sized, and large organizations trying to win the digital disruption game. This book helps you reset both your company strategy and professional development priorities for long-term success. </p>
<p>Foreword ix</p> <p>Chapter 1 How Much Time Do You Have? 1</p> <p>Chapter 2 The Incumbent’s Advantage 23</p> <p>Chapter 3 Winner Takes Most 39</p> <p>Chapter 4 Rule 1: Deliver Step-Change Customer Outcomes 61</p> <p>Chapter 5 Rule 2: Pursue Big I and Little I Innovation 83</p> <p>Chapter 6 Rule 3: Use Your Data as Currency 105</p> <p>Chapter 7 Rule 4: Accelerate through Innovation Networks 127</p> <p>Chapter 8 Rule 5: Value Talent over Technology 147</p> <p>Chapter 9 Rule 6: Reframe Your Purpose 175</p> <p>Chapter 10 Company View: Your Disruptor’s Playbook 199</p> <p>Chapter 11 Career View: Disrupt Yourself 227</p> <p>Appendix Goliath’s Revenge Rule Templates 249</p> <p>About the Authors 259</p> <p>Index 261</p>
<p><b>TODD HEWLIN</b> is a Managing Director at TCG Advisors, the leading growth strategy firm in Silicon Valley, and a noted expert on digitization and business model innovation. He is co-author of <i>Consumption Economics</i> and <i>B4B</i> and a frequent speaker at major industry events. <p><b>SCOTT SNYDER</b> is a Partner at Heidrick Consulting and a recognized thought leader on digital transformation and innovation. Scott is a Senior Fellow at the Wharton School, founded three start-ups, and held leadership roles at GE, Lockheed Martin, and Venture firm Safeguard.
<p> Praise for <b>Goliath's Revenge</b> <p>"Digitalization is causing all companies to rethink the value they deliver to customers and the skills they develop in their employees. <i>Goliath's Revenge</i> provides actionable best practices and detailed case examples for both."<br/> <b>—TOSHIAKI HIGASHIHARA,</b> CEO, Hitachi <p>"<i>Goliath's Revenge</i> succeeds where most business books fall short by delivering the practical steps needed to transform your company to its new growth model for the digital future. Definitely worth a read."<br/> <b>—DAVE YOST,</b> former<b></b> CEO, AmerisourceBergen and Board Director for Bank of America, Marsh & McLennan, and Johnson Controls <p>"Digital disruption is now the norm, with the consumer in the driver seat. <i>Goliath's Revenge</i> can help leaders realize their digital ambitions."<br/> <b>—JAN ZIJDERVELD,</b> CEO, Avon <p>"<i>Goliath's Revenge</i> goes beyond the stale doom and gloom stories of digital disruption to offer incumbents a playbook to craft their own journey and the confidence to invest in it."<br/> <b>—JULIE ASK,</b> Vice President and Principal Analyst, Forrester <p>"Will your business be disrupted? Definitely. Do the disruptors have to be a small band of hackers in a garage? Definitely not. This book is full of practical tips for big companies to get a leg up on scrappy startups."<br/> <b>—ADAM GRANT,</b> <i>New York Times</i> Bestselling Author of <i>Originals, Give and Take,</i> and <i>Option B</i> with Sheryl Sandberg <p>"An invaluable roadmap for shaping your career with specific helpful recommendations around the new skills and experiences required to prosper in the digital age."<br/> <b>—MEHRDAD BAGHAI,</b> <i>New York Times</i><i></i> and<i></i> <i>Wall Street Journal</i> Bestselling Author and Industry Professor, University of Technology Sydney <p>"In the dizzying race toward digital transformation, companies face the daunting task of setting the right tone, vision, and path forward. Every global leader should read this with a keen eye."<br/> <b>—SHANE TEDJARATI,</b> President and CEO, Global High Growth Regions, Honeywell <p>"Digital transformation requires companies to be leaders, not spectators. <i>Goliath's Revenge</i> shows how large enterprises are uniquely equipped to deliver step-change digital outcomes, and to do so at scale."<br/> <b>—MIKE</b><b></b> <b>LAWRIE</b><b>,</b> CEO, DXC Technology

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