Details

Lean Impact

How to Innovate for Radically Greater Social Good
1. Aufl.

von: Ann Mei Chang, Eric Ries
21,99 €
Verlag:	Wiley
Format:	PDF
Veröffentl.:	30.10.2018
ISBN/EAN:	9781119506591
Sprache:	englisch
Anzahl Seiten:	304

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Beschreibungen

Titelbeschreibung

Despite enormous investments of time and money, are we making a dent on the social and environmental challenges of our time? What if we could exponentially increase our impact? Around the world, a new generation is looking beyond greater profits, for meaningful purpose. But, unlike business, few social interventions have achieved significant impact at scale. Inspired by the modern innovation practices, popularized by bestseller The Lean Startup, that have fueled technology breakthroughs touching every aspect of our lives, Lean Impact turns our attention to a new goal - radically greater social good. Social change is far more complicated than building a new app. It requires more listening, more care, and more stakeholders. To make a lasting difference, solutions must be embraced by beneficiaries, address root causes, and include an engine that can accelerate growth to reach the scale of the need. Lean Impact offers bold ideas to reach audacious goals through customer insight, rapid experimentation and iteration, and a relentless pursuit of impact. Ann Mei Chang brings a unique perspective from across sectors, from her years as a tech executive in Silicon Valley to her most recent experience as the Chief Innovation Officer at USAID. She vividly illustrates the book with real stories from interviews with over 200 organizations across the US and around the world. Whether you are a nonprofit, social enterprise, triple bottom line company, foundation, government agency, philanthropist, impact investor, or simply donate your time and money, Lean Impact is an essential guide to maximizing social impact and scale.

Inhaltsverzeichnis

Foreword xiii Introduction 1 Part I Inspire One Innovation Is the Path, Impact Is the Destination 13 Two What Is Your Audacious Goal? 27 Three Love the Problem, Not Your Solution 39 Four Finding the “Big Idea” 53 Five Lessons from The Lean Startup 61 Part II Validate Six Start Small, Iterate Fast 85 Seven Value 105 Eight Growth 129 Nine Impact 155 Part III Transform Ten Systems Change 181 Eleven Financing Innovation 191 Twelve A Message to Funders 209 Thirteen Making It Stick 229 Fourteen A World of Impact 243 Disclosures 261 Acknowledgments 263 About the Author 269 Index 271

Autorenportrait

ANN MEI CHANG is the Executive Director of Lean Impact at Lean Startup Company. Previously, she served at USAID (one of the largest funders of international development) as Chief Innovation Officer and the Executive Director of the U.S. Global Development Lab. Prior to her pivot to social good, Ann Mei was a seasoned Silicon Valley executive, with more than twenty years' experience at such leading companies as Google, Apple, and Intuit, as well as a number of startups.

Back cover copy

PRAISE FOR LEAN IMPACT "Ann Mei shines a light on our need for better solutions that can reach far greater scale. Her compelling book, Lean Impact, shows how this can be achieved by bringing together the best practices, resources, and expertise across business, nonprofits, and government. It will change the way you think about social impact." —Henrietta Holsman Fore, Executive Director, UNICEF "Nonprofit leaders are all too often bombarded with for-profit strategies that simply do not apply to our very different sector. Lean Impact is different. I have already applied some of its lessons, to great benefit, and would recommend it heartily to anyone interested in making social change at scale." —Anne-Marie Slaughter, President and CEO, New America "In Lean Impact, Ann Mei Chang applies an engineering-like mindset to the challenge of achieving positive social impact. This provocative book provides readers a useful way to think about driving change. Her approach should be useful for environmentalists who seek to protect nature at scale—rather than one project at a time." —Mark R. Tercek, President and CEO, The Nature Conservancy and author of Nature's Fortune "We are living in a pivotal moment where rapid advancements in science, technology, and innovation make it more possible than ever to give all people the chance at a better life. Ann Mei's call to embrace innovation to advance the cause of social justice will help reshape the way we think about fighting inequity around the world." —Dr. Rajiv J. Shah, President, The Rockefeller Foundation "With equal parts passion, practicality and specificity, Ann Mei Chang has deployed her broad and deep experiences in social transformation to provide the missing link between good work and undeniable impact. Simply put, this is a 'must have' resource for the faith-based community and anyone serious about making each dollar work for the marginalized." —Dr. Carolyn Woo, Former CEO, Catholic Relief Services "Lean Impact will help all of us make the world a better place through careful listening, rigorous experimentation, and constant improvement." —Eric Schmidt, former Executive Chairman, Alphabet