Details
Advances in Digital Marketing and eCommerce
Third International Conference, 2022Springer Proceedings in Business and Economics
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171,19 € |
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| Verlag: | Springer |
| Format: | |
| Veröffentl.: | 07.06.2022 |
| ISBN/EAN: | 9783031057281 |
| Sprache: | englisch |
Dieses eBook enthält ein Wasserzeichen.
Beschreibungen
<div>This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. The papers also extends to the topics of branding, business models, user and data privacy, social video marketing and commerce, among others.</div>
<div><div><b>Francisco J. Martínez-López</b> is a Professor of Business Administration at the University of Granada and the Open University of Catalonia (Barcelona) in Spain.</div><div><br></div><div><b>Luis F. Martinez</b> is an Associate Professor of Marketing and Behavioral Science (with Habilitation in Management) at the Nova School of Business and Economics, Universidade Nova de Lisboa, Carcavelos, in Portugal.</div></div><div><br></div>
This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. The papers also extends to the topics of branding, business models, user and data privacy, social video marketing and commerce, among others.<br>
Provides latest insights on developing business models for the digital marketing landscape Focuses on the evolution of social media as a marketing strategy Highlights latest research advances in eCommerce
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